After you understand why SEO matters and most of all, why it works, you will get to the point of actually implementing it into your website. So, you ask, how do you get started? It is certainly a set of tools that take a while to master, but the starting point is easy to understand and there’s no excuse to not do it. As mentioned earlier, the number one thing to understand is the importance of content. As such, we will use this baseline to give you some tips and ideas to think about when starting to do SEO for your website.
- First of all – the structure of content
This is to say, the way you organize the content on your page(s). This means that you will want to be mindful of a few things: the length of your posts, the different sections you will use and their order, as well as the visual element of the content. You will usually want to pay attention to improving these as much as you can. However, that is not to say you must make sacrifices that will lead to worse content. Always remember that the quality of content is of utmost importance.
As far as length is concerned, most search engines prefer articles and pages that have medium to long text. Of course, these terms are quite arbitrary, but try to think of them in the context of where your content is placed. This usually means a length between 350-800 words. Anywhere more than that, and you’re no longer in an optimal point. If, however, your website requires much more than that and you simply can’t improve here, you’ll still be able to apply SEO in a different manner. Sections are important, as well as the order in which they are used. It has been proven that readers on the web are most likely to not look past the first 20% of a page’s content if their interest is not captivated. As such, your introduction must always be captivating to your audience.
Finally, as far as structure is concerned, the visual element is extremely important as well. This has two meanings, however – first of all there will be the images you will use on your site (and you should), and secondly it can refer to keywords; but keywords will fall into the next part of this article. Coming back to the first meaning, the visual representations you use on your site to catch the eye of your audience can be a subtle tool for optimization. Even if your website is not full of flashy images, you can still use small banners or images which add subtly to the style of the page. Of course, past this aesthetic concern, using certain images is known to improve heavily on your visibility. Be careful, though, to always make sure that you’re allowed to use the images and that you’re not infringing on someone’s rights while you do it.
- Secondly – optimizing words
As you well know by now, words you use on your website are very important to search engines. Every word is important, but of course there are keywords that are very relevant to your website – according to topic, of course. Like we mentioned in a previous post, the way search engines utilize words is as though they form a virtual map of the relevant content. In order for your content to become relevant, then, you must utilize certain words that are preferable in favour of others. Again, be wary of context: this is always according to what content your website provides. The keywords that are important to a distributor of electronic equipement will not be the same keywords that are important to a website that provides cooking recipes. As such, there isn’t a list of words that can be said to be the most important, because it is always ‘what’s most important for my website?‘
You can start with some common sense changes and take it from there. The differnt sections of your page(s) must have some sort of title(s). Make these a tad larger and easier to see. Also, you must think of captivating ways to make people interested. Many readers on the Internet will many times will be skipping content only to look at the headlines or titles – and if they’re interesting, they will read the rest of your content too.
Moreover, you will want to see what other top searched websites use. This is not to say you should strictly copy them, because that will get you nowhere. But try to understand why certain keywords and phrases work and why certain tags and titles matter more than others. Delivering good content is always a challenge – but making sure that your content is adequately searched for