Once you’re well into the process of building up your website to sustain itself, at one point or another SEO will become a need. Through their usage, search engines generate a system of interconnectivity – between sites, search terms, clicks, etc. This system functions on some basic principles that serve as a starting point towards a better understanding of Search Engine Optimization. When someone searches for something on the Internet, most search engines will collate data from two perspectives – 1) the person’s search habits and preferences and 2) the search term(s) used in relation to general traffic and the most common associations with those search terms. It is worth noting that some search engines will not take into account the search history, as they do not gather data on their users. It follows that SEO works slightly different in these cases. The search algorithm is different among search engines of course, but most follow these two basic rules mentioned above. The algorithm turns the person’s search term into results – arranged in an order, of course. As all Internet users know, most times you will look at more than just the first one or two results. Getting information from more places is always encouraged. And most people know this, therefore, SEO is extremely important if you want to make your website more relevant, no matter what it is for.
We have written before about how and why SEO works, but to reiterate, in short: SEO is a set of tools that you can apply to make your site more visible on search results. Every word matters, as do page titles, links to other pages (and where those links lead to), the words used in links matter as well. But, most important of all, as you might already know, is content. Thus, the rule of thumb when first starting to utilize SEO to your advantage is this – content is king. Think of it this way: a website which uses a lot of SEO tools but does not provide fresh content will most likely fall below one that doesn’t necessarily use a lot of these tools but provides new and trending content. So, it only stands to reason that when you both have good content to upload and you utilize the SEO mentality, you will heavily improve the visibility and popularity of any site. This is because the newest and most popular content is heavily influencing the way SEO is implemented. Because search engines hook into keywords and the connections formed between them, the links & the search terms, when content on the Internet becomes popular, it automatically creates a slight change in the most relevant words/links/images that are associated with the topic of that content. This is even at the level of the words themselves. Here’s something to think about: the verb “to tweet” (with its meaning of posting a message on the popular Twitter platform) has entered into common usage only in recent history. You can imagine that it is the case with many other words or phrases – the frequency and the way they are used changes over time and gains different meanings. And words are key to search engines. ‘Of course they are key’, you say – because you type words into the search bar. But it goes beyond just this. For search engines, words are both index terms as well as data with meaning. Therefore, each word contains not just its meaning as we understand it, it also contains different meanings, and its most frequently associated other words – and they, in turn are indexes themselves. And so on, this creates a web of interconnectivity that is utilized to generate search results.
In conclusion, SEO will be something that you will need to learn how to handle if you want to maximize your visibility. The basic concepts of how search engines work must be understood in order to progress to improving any website. The most important things to remember: new content is always the way to go and SEO starts one of the most basic levels