So why does SEO work?

You might be one of those people who realised that learning SEO isn’t that simple.   Most probably, you have read all blogs and articles, which are related with it, and still you achieved nothing. Or   you just lack in terms of time? No matter what the reason is, for the sake of your business’ survival, you might need the help of an expert. But then, the thing here is that, what would you choose an SEO freelancer or an SEO agency?

Freelancer Vs. Agency

This is not an easy question though. This will be basically on your needs and budget. If you are going to work with an agency, for sure you are going to be charged much higher since their pricing will cover expenses in order to keep their business running. On the other hand, if you are planning to work with an SEO for a long period of time, it is much better if you will hire a freelancer, such as Hugh Thomas an SEO in Cardiff. They are much cheaper.


In addition to this, there are also several agencies which keep on pursuing their clients for on-going page optimization. This service is useless though since when the content is already written, on-going page optimization is not anymore required. Don’t forget that all contents are static. It will never change otherwise clients would demand for modification or alteration.

Also, an SEO consultant contract only if it is necessary.   It is known that Google is changing regularly its rules for the improvement of the user experience. Having an agency by your side, you will be obliged to sign a long-term contract. Therefore, even though there’s no work that is needed to be accomplished, still you need to pay for them. This is too expensive. But with SEO freelancers, you can hire them as often as you want to.

Likewise, most of the time freelancers will never sacrifice the quality of their work over the price. Through the help of several agencies, you are going to get what you have paid for.     It is not implying that agencies will not do good for your site however you need to pay for their services. Meanwhile, freelancers are working for their reputation. Thus, once they accept a certain job, they will guarantee you 100% satisfaction. It is because they greatly depends on the recommendation of their clients for their next job.


Agencies typically has higher turnover rate.   It simply imply implies that the people you hired previously will not be the same person that you are going to work on these coming months. It means that delays might be possible. Agencies are known to have several clients and oftentimes, they cannot make their communication more frequent than before. But with SEO freelancers, they would not accept many clients. They focus on one client at a particular time. So, you can be more informed about any progress that might happen within the project.

Still, there are many advantages which goes along with it. Trusting freelancers can save you from your nightmares.